Loma Buena Associates was founded in 1990 by Lynd Bacon as Lynd Bacon & Associates, Ltd. to provide high quality support for marketing and managerial decision-making through the use of contemporary social science research, statistical, and data processing methods. Since its founding LBA has helped many constituencies address complex and important issues related to the creation of value and enhanced economic sustainability.

Loma Buena's founder, Lynd Bacon, has a Ph.D. and an M.A. in Experimental Psychology (Univ. of IL at Chicago) and an M.B.A. (Booth School of Business, The University of Chicago). Bacon completed a post-doctoral fellowship in neuropsychology, and was certified in new product development process management by the Product Development and Management Association. He has held national leadership positions in the American Marketing Association and the American Statistical Association.

Lynd is a regular participant in research and professional conferences, and has published peer-reviewed articles, magazine articles, and book chapters. He currently teaches for the University of Utah, and for Northwestern University's Master of Science in Data Science and Master of Science in Health Analytics degree programs. More information about Lynd can be found on LinkedIn. He can be found on Mastodon as @lyndbacon@masto.ai. Loma Buena works with a select set of long standing academic and industry partners on an as needed basis to provide the best value in quality information and insights for marketing, management, and policy decision-making. Loma Buena is an Illinois S Corporation registered to operate from its location in Salt Lake City, UT USA.